How Mission-Driven Marketing Can Drive Your Business Forward with James Schmachtenberger [Episode 146]

James Schmachtenberger joins Yuri Elkaim from the Healthpreneur Podcast to discuss how your upbringing can highly influence your business life and work ethic, how he wound up buying a college at 18 years old, and his best advice for anyone starting their own business. This is a big picture conversation where we talk about everything from the very beginning of starting a business through thinking about the long-term and what you want it to be in the future.

James is one of the founders of the Neurohacker Collective, as well as an entrepreneur, educator, and social activist in the wellness and technology fields. His company developed and produce a product called Qualia, which is a groundbreaking tropic supplement designed to optimize cognitive and emotional capacity across a broad spectrum of abilities.

He also managed a book company in his teens and owned and ran a naturopathic college when he was just 18!

In This Episode James and I discuss:

• James’ amazing entrepreneurial journey and what lessons he has learned along the way
• Advice for people wanting to start their own company
• How the Instagram model lifestyle isn’t sustainable in the long run
• How an 18-year-old was able to purchase and run his own college
• The purpose of business
• The benefits of doing things with the long term in mind

3:00 – 5:00 – James tells us about his company ‘The Neurohacker Collective’, what they focus on, and the products they develop.

5:00 – 9:00 – James tells us the process his company takes when developing their amazing products.

9:00 – 12:00 – Some important factors in his upbringing that helped James with his incredible entrepreneurial endeavors at such a young age.

12:00 – 14:30 – Key lessons that James learned from running a naturopathic college at 18 years old, and from being exposed and practicing transcendental meditation from an early age.

14:30 – 18:00 – How James bought a college when he was only 18.

18:30 – 23:00 – Advice that James would give to somebody that is starting their own company.

23:00 – 28:00 – Social media and why your goal should be impact over ego.

28:00 – 30:00 – Yuri’s quick analogy/lesson about Toronto FC and why it’s better to do things for the long-term.

32:30 – 33:30 – The Rapid Five.

Transcription

Hey, hey. What’s up. Welcome back to the show. Yuri here and hope you’re having a great day. We’ve got a great guest on today’s show as we always do. His name is James Schmachtenberger a really, really cool name. I love German last names, they’re so cool. I love the German language in general but anyways, he’s American, he lives in San Diego. He’s an entrepreneur, educator and social activist in the wellness and technology fields and you may know him or may not know him as one of the founders of the Neurohacker Collective team which is as you’ll discover in our conversation, a pretty amazing company doing some pretty amazing things.

You might be most familiar with their product called Qualia which is a groundbreaking new tropic supplement designed to optimize cognitive and emotional capacity across a broad spectrum of abilities. Now, here’s the cool thing about James. He has a really interesting up bringing. He was home schooled from a young age in Fairfield Iowa which is a hub of transcendental meditation and that led him into an interest in interest for mindfulness and so forth.

He ends up managing a book company in his teens, buys a naturopathic college when he was just 18 years old which he ran for nearly a decade and we’re going to talk about how all this happened and some of the things he had to go through to make that happen and the lessons learned but he’s really, really cool.

A really cool history, a really cool story and what I love about our conversation is that James is very, very focused on building a business and doing good in the world that again, is mission driven. It’s not about profits, it’s not just about money. Yes, that’s important but coming from a place of service and I think you’ll really enjoy this episode to pick up on the lessons he’s learned and the lessons that I think will help you as well.

Oh, yeah and he’s a TEDx speaker so not too bad at all. Anyways, with any further ado let’s welcome James Schmachtenberger to the podcast. James welcome to the Healthpreneur podcast. How’s it going?

James S.:                              It’s going great. Thanks for having me on.

Yuri Elkaim:                         You’re very welcome. I’m excited to dive in because you are one of the founders of a really successful brand and company called the Neurohacker Collective.  Quickly tell our audience what that is if they haven’t heard or seen the ads all over the internet.

‘The Neurohacker Collective’, what they focus on, and the products they develop

James S.:                              Yeah. Neurohacker collective is a company that we founded to essentially take a complex system science approach to understanding and addressing both physiological challenges as well as moving in the direction of human optimization. Our focus as a whole modeling new types of science to be able to have greater impact in both addressing challenges and moving people in the direction that they want. Then what we’re most known for is our product called Qualia which a broad spectrum cognitive enhancer which is the domain that we began focusing in.

Yuri Elkaim:                         Cool. What other products have you developed since then?

James S.:                              The first long period of the company, we really focused predominantly on brain function. Everything we’ve put out today is within that domain but we actually just finished development on new products geared towards increasing energy,  increasing the cognitive function, supporting a better ATP production et cetera for improving cellular overall health and hopefully moving in the direction of life extension and so that product right now is going into testing with plans of coming out around the end of this year and then we’re now in development on products that are gonna be focused on both sleep and anxiety as our next two major domains.

Yuri Elkaim:                         Very cool. That’s great. We’ve had a lot of people on this show who have supplements, physical products, it’s always cool to hear the journey of how that all started or the trials and tribulations of having this type of business. You guys have a pretty cool collective of some pretty smart people on the team and in the company. How did you go about-

James S.:                              Yeah.

Yuri Elkaim:                         Sorry, go ahead. Did we just get cut off James?

James S.:                              Yeah, I lost you audio-wise for just a moment. Could you repeat the question?

Yuri Elkaim:                         Yes, sorry. I was saying that you guys have a pretty cool collective of some pretty awesome experts in this space and when we look at the market of supplements or nootropics or physical products, how did you guys look at … I guess from a marketing perspective, how did you guys look at what was out there or did you guys look at what was out there to look at, “Okay, how do we make this better? How do we make it unique?” What was the thinking process in that with Qualia I guess and is that the same process you guys are now taking with your other products?

James tells us the process his company takes when developing their amazing products.

James S.:                              Yeah, that’s a good question. I think for us, part of what’s actually made us successful is that we didn’t think about any of this through a lens of marketing. We didn’t start the company based on looking at where there was a hole in the market or where we thought we could differentiate from that stand point. We really started more from a stand point of wondering how we could be of greater service. Myself and the other co-founders of the company have all spent much of our lives focused on different kinds of non profit endeavors and writing think tanks focused on judging large scale global issues and it was from that sort of place that the company rose.

The experiences that I had a number of years ago, one thing that became very evident were the number of problems that are facing the world are far exceeding the amount of people that are working on addressing them and the amount of resources that are present in that domain and that if we wanted to make a substantial change, we couldn’t just address individual issues but we actually had to increase the number of people who both had the capacity and the drive to wanna address the hard problems and so that brought about the question of was there a means through chemistry, through supporting people’s mind, brain et cetera that we could profoundly increase their intelligence, their capacity, their motivation.

One of the keys that we were looking at is could we increase people’s ability to empathize, to understand and feel interconnectedness so that as they begin to become more intelligent and more capable or motivated, there’s an intrinsic orientation to use that motivation not only for personal gain but also for the greater good. That was the impetus behind why we set out to do this.

Yuri Elkaim:                         I love it. It’s refreshing too because there are people that … not that there’s a right or wrong way to do it but it’s nice to have a perspective of coming from more of a mission driven place, of being of greater service than about, alright, what’s the average order value on this, how do we really hit this out of the park which I’m sure is part of the discussion but it’s nice to have that foundation come from that intention of mission driven.

James S.:                              Right. Yeah, I mean absolutely there’s unquestionably business elements and that always has to get brought to bear. For us, the recognition was that if we were gonna actually deliver on the mission in any meaningful scale, we had to have a lot of resources backing us to do that and that meant we had to build a very successful and profitable company in order to continually advance our research and be able to bring more support and solutions out to the world. The two are for sure tied.

Some important factors in his upbringing that helped James with his incredible entrepreneurial endeavors at such a young age

Yuri Elkaim:                         You’ve got an interesting upbringing. Your mid-teens you were managing a book company, and you bought a naturopathic college in San Diego when you were 18 years old and ran that for nearly a decade. Most teenagers are not doing that kind of stuff. What happened? How were you influenced by entrepreneurial parents? You mentioned growing up in the TM, transcendental community in Fairfield Iowa. Was your upbringing an important factor in those entrepreneurial endeavors in your teenage years and then eventually to where you are now?

Absolutely. I would say less from an entrepreneurial standpoint though and more from an education standpoint. I mean, there is no question, I was definitely exposed to entrepreneurial thinking growing up. Both my parents had started their own companies and I worked with them as a kid and I had those exposures, but I think the thing that was probably the most relevant and important was that I was fortunate to come up with a deep for and desire to learn. Both my brother and I went to school part of the time and then we were home schooled off and on. As a whole, I was home schooled more than I went to traditional school and without a formal structure to the education.

We didn’t have periods where we would sit down and study Math or study English. One of the aspects of educational philosophy that came out was the recognition that children have a very natural curiosity about life and if we can tap into that curiosity and be able to support it, then it’ll unfold in unknown and often remarkable ways and so I was really fortunate that whatever it was that I had interest in, my parents started to design ways for me to get more involved in it and to study it and not just increase my desire to learn, but my desire to contribute, and some of the ways in which that showed up early on was that different aspects of what I was curious about also led into activism.

Part of my education as a kid was going door to door, raising money for Green Peace and human rights campaigns and things like that and so that sort of got imprinted at a very deep level and so then as I grew up, I just had this really strong passion to continue to learn and then to use what I was learning to serve and that played into what is now been starting quite a number of companies over the years.

How James bought a college when he was only 18

Yuri Elkaim:                         Talk to me about some of the lessons, if you can even distinguish them between the different things I’m about to mention. What are the lessons that you learned from going door to door, asking people for donations? What’s the lesson you learned from running a naturopathic college at 18 years old? What is the lesson you learned and took through life from being exposed and practicing transcendental meditation from an early age?

James S.:                              Yeah, great questions. As far as doing the door to door work, part of it was as a kid, going door to door trying to raise money for the environment, I just thought that this would be a universally appreciated thing that everyone would care about the environment and it turned out that I was wrong and there was a lot of people with very differing view points and they also have stuff that the idea of the environment was just some hippy thing.

Getting exposed to a lot of different ways of thinking and different mental frames, gave me an option to understand the diversity that’s present in the world and to step outside of my bubble and that any time I think something is just a given that I’m likely alienating some large percentage of the population and creating a disconnect that it’s important to actually take the time to understand the world from all its different lenses if you wanna make sense of it. I think that was one of the key things. Then another big lesson there was just that rejection doesn’t matter that much. Going door to door raising money, you get turned down far more often than you get yeses and it can be something that can really be demoralizing or you can recognize that it’s just sort of an odds game and decide to not get discouraged and continue to go and hit up the next door and inevitably make your goals.

Those were some of the key things that I think I got to learn in that area. As far as the college goes, that was unquestionably one of the biggest learning experiences of my life. As you can imagine, buying a college at 18 was sort of a big undertaking and very much shifted the way that the rest of my life unfolded.

Yuri Elkaim:                         Can I ask you how you had the money to buy a college? Were you washing cars from the age of five to save up this money or did you get a lot of people involved to raise those funds.

James S.:                              No, I absolutely had to get a lot of people involved. I was 18, I had my first credit card so I put down a $1,500 deposit on my credit card just to buy me time and it was one of those things where I was just utterly clear that this is what I needed to do with the next phase of my life and there was so much passion around it that not achieving it wasn’t really gonna be an option and so after I had the conversation with the founder of the school, I gave him the deposit, I went home and I just wrote out a list of everyone that I had met in my life that seemed to have more money than they actually needed.

Yuri Elkaim:                         Who was on the list?

James S.:                              And then the next morning I just started going down the list and calling every single person. I was like, “Hey, I know I haven’t spoken to you in 15 years but I’m buying a college and I really need a loan.”

Yuri Elkaim:                         That’s awesome.

James S.:                              As you can imagine, a lot of people didn’t think that was the greatest idea but it actually worked out. It only took about four or five days of just back to back phone calls before I had enough money raised to be able to close the deal.

Yuri Elkaim:                         Can I ask you, what was it about the people that backed you, what was it about them that they saw potential in this for them? Was it something about you or the investment opportunity or both? What was unique about those individuals and that relationship with them?

James S.:                              I think that for a number of them, they were just excited to see passion and they wanted to support that and I think the majority of the people probably didn’t ever expect to see the money back again but they just wanted to encourage and were excited by the kind of passion that was present. There was one person in particular though that kind of stood out. There was a man that I got introduced to during that time who was a retired CPA and he was in his late 70s and I ended up getting him to put up a loan for about half of what I had to get together and not only did he put up a loan but he actually then stepped in and became a mentor to me for the first few years and helped me understand finances and how to balance books and all that.

Again, I think his drive was passion because he was a seasoned financial guy. I think he could probably tell that this wasn’t the best choice from just a straight economic standpoint to give a bunch of money to an 18 year old but it made a huge difference and if it wasn’t for him taking a risk on me and for the desire to mentor, I don’t know that that would’ve become an option so I think that has always stood out to me as an area that I’ve wanted to serve and make sure that when other people were up and coming in entrepreneurship especially around health and wellness that if there is the ability to lend a helping hand or mentor or take a risk on people that it’s often very worth doing.

Yuri Elkaim:                         Yeah, that’s awesome. I’m wondering if there would’ve been a different outcome had you been 40 years old asking for the same thing.

James S.:                              Absolutely.

Advice that James would give to somebody that is starting their own company

Yuri Elkaim:                         Yeah. There’s something about this like you wanna support those younger people, you wanna support that dream. That’s really cool. A lot of what you do now is very mission driven and what advice do you give to somebody who’s starting their own company whether it’s supplement based, whether it’s in the health and fitness space or not. What advice do you give to them to help them succeed considering that most businesses don’t enjoy the type of success that you’ve enjoyed?

James S.:                              Right. I think the main thing … there’s of course all kinds of business tips and tricks and the best ways to market and all kinds of stuff along those lines and for the most part, I don’t think any of that matters that much. I think what matters in order to have success is to do something that is something you can be deeply proud of and that is really uniquely you. Not to focus on where is there just a hole in the market or where can I label the next product and hopefully market it effectively but what can I do that actually takes the life lessons that I’ve learned that takes into account my unique propensities and how do I turn that into something that can make a difference.

That’s really where I think the success comes from because as most of us know that have been in entrepreneurial ventures for a while, sometimes it can be quite difficult and there has to be a reason to push through the difficulties other than just money otherwise, you may very well push through for the purposes of money but that doesn’t tend to be very fulfilling especially over a long period and so I think what matters the most is find a way that you feel like you can most uniquely contribute and where you can wake up each morning feeling excited and passionate about the way that you get to serve people and then do that thing and do it full out.

Yuri Elkaim:                         Some people talk about … like customers, clients, they don’t care about you, they just care about their own problems and desires and how do you see that fitting in with kind of sharing your message, building a company built around a big why instead of just focusing on problem solution. Are they mutually exclusive or do you think they work together?

James S.:                              No, I think they work together. This idea that clients don’t necessarily care about you, they care about whatever their challenge is so part of the mission is to serve that challenge. Most of the challenges are not entirely unique to a single individual, they follow certain principles that are challenges across large numbers of people and so if you’re serving those challenges you’re giving the clients exactly what they need and able to be oriented around the mission that can be deeply compelling.

Yuri Elkaim:                         Yeah. That makes sense. We’ve spoken to a few people in our space who, they kinda … they’re struggling with, “Okay, I don’t want this to be about me, I don’t want this to be about my mission,” which they’re passionate about it but at the same time, they’re like, “Customers don’t care about my story. They’re just care about their thing, their problem, their challenge.” But I do agree with you that weaving the two together is very important and I find that in some cases, some people even go off on the other end where it’s like it’s all about them, it’s all about their story, it’s all about how cool they are and they forget about their customers altogether in some way, shape or form.

Social media and why your goal should be impact over ego

James S.:                              If the mission is just to bring attention to yourself and your story there’s probably something off because ultimately it should be about what are the outcomes that you’re able to achieve? How are you able to actually create value into the world and to the extent that telling your story furthers that, then that should be a big piece of it but if you create a company where there’s no individual personality attached to it and there really is just a set of products or services that can make a big difference and that’s what is compelling people then focus on that.

The goal should impact first and wanting to get an individual story out less unless that actually the necessary piece. Obviously, some people who have these deeply inspiring personal stories where sharing of the story is actually what’s creating motivation for their audience but outside of a dynamic like that, let the desire to tell a personal story be secondary to what outcome you’re trying to achieve.

Yuri Elkaim:                         Yeah. I wonder if that’s getting more clouded nowadays especially considering the rise of “the influencer“, right? Instagram and it’s like, “Hey, here’s how cool I look. Here’s a picture of my butt.”

James S.:                              I just said, have you been looking at my Instagram again?

Yuri Elkaim:                         No, but it’s so funny because … I mean, it’s so interesting. If you’re spending a lot of your time obviously within any environment you become a reflection of that eventually and it’s like, okay, this person has 10 million follower and is posting pictures of them in a bikini. In my mind, how is that really … how is that a business? How is that solving people’s problems? How is that inspiring people? I think it’s important to take it in context and just take it with a grain of sand or a grain of salt and really focus on what matters most which is serving people instead of serving your own ego or narcissistic desires.

James S.:                              Yeah, and I do agree it’s becoming an increasingly harder challenge with the fact that social media is such a huge part of our lives and that there’s now a structural orientation from the technology we use around becoming more narcissistic, it’s actually a thing that has to be worked on otherwise, it just seems to occur and it doesn’t really cause any benefit. No matter how many followers you have, if what they’re doing is basically just celebrating you as an individual, that’s not … it can feel good but it’s not clear where that’s gonna actually provide real value to people and I know a lot of people, they get into that space and they’re like, “Oh, I just wanna inspire people to live like me.”

Which is a beautiful concept although it’s actually deeply unsustainable if large percentages of the population were to stop doing the things that they’re doing and just focus on having fun and taking photos of themselves in the process, that doesn’t actually become a sustainable model for the world, that they’re then utilizing a lot more resources than it contributes so I think that letting go of some of the propensities to just wanna be celebrated and instead focus on the ways of contribution and then allow being celebrated for that to just be something that naturally evolves.

Yuri Elkaim:                         A lot of people talk about would you rather be rich or famous? I think most people would rather be famous than rich for the sake of wanting to be adored by others but when we’re talking about being rich, the way I see money is only ever a by product of impact. The more impact you create, the more contribution you have, the more money you make as a result of that and so I agree with you.

Focusing on really being in service needs to be first and foremost with any business because I think that’s the purpose of business is to be of service to a segment of the market in some way, shape or form. Yeah, it’s an interesting time we live in and it’s … I think it obviously can be used for good but it can be like with anything, it can be used for not so good. Yeah.

James S.:                              Well, to what you’re talking to, I think there’s actually … from a financial standpoint there’s a long term sustainability around that approach that doesn’t show up in most of the normal approaches to business. Most of business is oriented around how do you make as much money as possible regardless of the consequence and though that can turn quite a lot of profit in the short term, it isn’t something that tends to work over a long duration very well.

Throughout my career, I’ve focused very much on making sure that the people that I worked with were not only well taken care of financially but that they felt really supported and honored and appreciated for the work that they were doing and one of the things that’s been really fortunate is that as I’ve progressed and done different and larger ventures over the years, pretty much everyone that I’ve worked with regardless of the capacity it was in, has wanted to move forward and continue to work together and that makes the ability to continually progress and do bigger and better things far easier when you have that kind of loyal [inaudible 00:27:49] and that only happens when you treat people well.

Yuri Elkaim:                         Are you a sports fan?

James S.:                              I’m not. I love playing sports but I’ve never gotten around to watching them.

Yuri’s quick analogy/lesson about Toronto FC and why it’s better to do things for the long-term

Yuri Elkaim:                         I’m going to  give you a quick analogy that resonates with me. I played soccer my whole life up until I was 25 and in Toronto, we have a team called Toronto FC which were the MLS champions from last year and Toronto has been in the MLS which is the soccer league in North America for 10 or 11 years. They were the worst team for about seven of those years. Dead last, teams would love to go to play them just to get the points and the challenge in those first seven years is that every single year, there was a new coach, sometimes two in the same season, new players all the time, there was no consistency, it was all short term thinking, very much like a political campaign and it’s only like for the short term.

Then the upper management made a decision to say, “Listen, we’re gonna make a decision to have some stability. We’re gonna think about the long term in spite of the short term consequences.” Which may be a lack of results or whatever it might be and they did that four or five years ago. They brought in one coach. That same coach is still the head coach. They brought in a number of key players. Those key players are still there and they’ve brought in a few players who are in there to support them that have been a bit different over the years but for the most part, they have had a … I’d say 80% has been in terms of the personnel and the team has been the same and they’ve arguably been now named as of last year the best team of all time in the MLS.

I think it goes back to what you’re talking about here is really doing things that are better for the long term in spite of the fact that maybe tomorrow you’re not gonna see the results but being that long term vision and sticking to that I usually think in most cases is going to lead to better outcomes for business, for personal welfare or whatever it might be and so I just kind of thought of sharing that as you we’re talking about this kind of longer term vision approach.

James S.:                              Yeah, and I think that’s a great example and absolutely agree that sometimes it can be a bit of a slower burn when you take a bigger picture longer term approach but inevitably, it allows you to create far better results and usually far more profitable companies and it just takes a little bit longer but ends up doing it in much more sustainable and ultimately fulfilling ways.

Yuri Elkaim:                         Yeah, for sure. Yeah, and I think there’s a lot of people too who start off as starting off with a lifestyle business where they want to live like the Laptop lifestyle and they live in Thailand for a couple of months and they travel the world and probably every single person I know who’s lived that type of lifestyle eventually gets to the points where they’re like, “You know what? I wanna build something more meaningful.” It’s not about setting affiliate traffic to a specific product anymore, it’s about how do I build a culture, how do I build a legacy type of business that is about something I really believe in as a bigger mission? It’s funny how almost everyone that I’m aware of that has lived that Laptop lifestyle eventually comes full circle to be like, “What kind of legacy do I wanna leave.”

Yuri Elkaim:                         I think it is an important question for all of our listeners to really think about. It’s not just about making money, it’s not just about having all the freedom in the world because correct me if I’m wrong James, maybe you feel this too, if you love what you do, you don’t really need to take a vacation from your work all the time. Sure there’s some balance but it’s like if you do what … if you’re in the business doing the stuff you love to do, it’s very different from being in a business doing stuff you hate doing and if you can find that balance, I think that’s really where a lot of the sweet spot happens in terms of personal fulfillment and then obviously the impact you create within the business as well as out into the world.

James S.:                              Yeah, absolutely. Totally in agreement.  I did the lifestyle thing for most of two years worked maybe five hours a week-

Yuri Elkaim:                         Four hour work week.

James S.:                              Yeah, and there’s no question. It was super fun and I was doing spartan races every month and I was having a great time and there was definitely a desire that was building more and more to be able to contribute in much larger fashions and so I considered that a reset period and then dove in.

Yuri Elkaim:                         Yeah, and it’s probably important to go through that because otherwise, you don’t have the contrast or you don’t know what you want or what you don’t like and so everything happens for us, right? Everything’s a journey and it’s all meant to be so … James, this has been really, really insightful. Are you ready for the rapid five?

James S.:                              I believe so.

The Rapid Five

Yuri Elkaim:                         Okay. Five rapid fire questions. Whatever answer is top of mind is probably the right answer so here we go. Number one, what is your biggest weakness?

James S.:                              Organization.

Yuri Elkaim:                         Number two. What is your biggest strength?

James S.:                              Deeply caring about the world around me.

Yuri Elkaim:                         Nice. Number three what’s one skill you become dangerously good at in order to grow your business?

James S.:                              I’ll say attention to detail.

Yuri Elkaim:                         Cool. Number four. What do you do first thing in the morning?

James S.:                              Take Qualia. It’s true.

Yuri Elkaim:                         Yeah, awesome. Finally, complete this sentence. I know I’m being successful when …

James S.:                              I wake up excited about what I’m gonna do that day.

Yuri Elkaim:                         Awesome. Wicked. James, thank you so much for joining us on the podcast. This has been a lot of fun. What is the best place for our listeners to stalk you online, obviously not stalk you but follow you and learn more about Qualia and the Neurohacker Collective?

James S.:                              Well, personally I can be found on Facebook, James Schmachtenberger but I would say the main place would be to check out neurohacker.com.

Yuri Elkaim:                         Cool. That’s a great URL by the way. I’m sure that wasn’t just hanging around.

James S.:                              No. That took some hunting and a decent amount of money to get a hold of that.

Yuri Elkaim:                         I bet. Awesome. We’ll be sure to link up to those links for you guys in the show notes. James, once again, thank you so much for being with us on the show and just a word of appreciation for your commitment to just really doing good in the world because I think everyone listening here can really get a sense of the fact that you have a mission of caring for people, for this world and for doing work that is meaningful and being able to have that type of impact so thank you so much for showing up as who you are and doing the work that you do.

James S.:                              Thank you and I appreciate you having me. This was good.

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Yuri’s Take

Boom! Hope you enjoyed that one today guys. Fun conversation. I know we had a couple little audio distractions in there but it’s all good. We got the message across and hopefully you felt inspired by James’ message. Again, if you wanna check out their stuff, really, really cool products. If you’re somebody who wants enhanced cognitive function and you’re into the whole bio-hacking and neurohacking improved brain function type of space, check out Qualia. I haven’t personally used it yet but I know a number of friends who use it and really enjoy it so check it out.

If you’ve enjoyed this episode, we’ve got lots more good stuff coming your way including some solo rounds. We’re also starting to introduce some more mindset based conversations with our results coaches. These are the coaches that help our clients get great results in their businesses and every week we’re gonna be bringing up discussions about what are some of the challenges that these people are dealing with, our clients but also everyone else who runs their own business and we’re gonna dissect them, we’re gonna give some really cool pointers and some actionable tips and strategies to help you improve your mind, become more unstoppable, more confident to really move forward with your business.

We’re going to be injecting some more of those audios. More of those sessions into the podcast in the coming weeks so don’t go anywhere. We’ve got lots of good stuff coming your way to help you take your business to the next level. Again, be sure to subscribe to the Healthpreneur podcast on iTunes. While you’re there, be sure to leave a five star rating review if you’ve enjoyed this and I look forward to seeing you in our next episode. In the meantime, continue to go out there, be great, do great and we’ll see you then.